A New Chapter of College Football Begins in 2024
Value Scope
JANUARY 30, 2024
Sports are generally consumed in real-time, making it more valuable to advertisers in our streaming-happy society. Three college football games made the top 100 list. The other eight teams will compete in four games, the first on the evening of Friday, December 20 th, and three games on Saturday, December 21 st.
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