How to Calculate Customer Lifetime Value (LTV) for Your SaaS Business
Lighter Capital
JUNE 29, 2023
That may provide a plausible explanation as to why customer lifetime value (LTV) — the average revenue generated during a customer's entire relationship with a company — has become such a critical metric. There's just one catch: customer LTV can be a little more difficult to calculate, compared to other SaaS metrics. Say no more.
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