Law 360 M&A

JANUARY 2, 2024

A New York federal court has granted the Federal Trade Commission's request to pause IQVIA's planned purchase of Propel Media for an in-house agency challenge over concerns about competition in the digital healthcare advertising industry.

52

52

Law 360 M&A

DECEMBER 7, 2022

A California federal judge on Tuesday denied a bid by Meta to dismiss a lawsuit by advertisers accusing the company of monopolizing online social media advertising, finding that the complaint's allegations of a "monopoly broth" of anticompetitive conduct are sufficient to move forward.

75

75

Benzinga

MAY 16, 2024

AdTheorent" or the "Company") (NASDAQ: ADTH ), a machine learning pioneer delivering measurable value for programmatic advertisers, today announced that the third party that had submitted a non-binding acquisition proposal to acquire the Company for $3.35 NEW YORK, May 16, 2024 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc.

Private Equity Firm 40

Private Equity Firm Technology Equity Marketability 40

NYT M&A

MARCH 29, 2022

The company known for TV ratings has faced pressure from media platforms and advertisers to more accurately include digital audiences.

Equity 76

Equity Mergers & Acquisitions Marketability 76

Benzinga

APRIL 24, 2024

CAPE TOWN, South Africa and NEW YORK, April 24, 2024 (GLOBE NEWSWIRE) -- TransPerfect , the world's largest provider of language and AI solutions for global business, today announced that it has acquired South Africa-based Content Lab, a provider of audiovisual localization services for media and entertainment clients.

40

40

Benzinga

JUNE 15, 2022

The acquisition would enable Rezolve to transform radio advertising by making it interactive with consumers' mobile devices. Rezolve bridges the gap between offline and online, allowing advertisers to transform traditional media by enabling consumers to buy spontaneously. million and serves over 7000 business partners.

Marketability 96

Marketability 96

Mckinsey and Company

FEBRUARY 9, 2022

Consumer packaged goods advertisers can take four actions to maximize marketing impact on retail media networks.

Marketability 100

Marketability 100

Benzinga

MAY 9, 2023

Nexstar Media Group, Inc (NASDAQ: NXST ) reported a Q1 2023 net revenue growth of 3.9% Revenues from Television Advertising declined 6% Y/Y to $425 million, comprising Core Advertising revenue that fell 2.6% Y/Y decline in Political Advertising revenue to $8 million. billion, beating the consensus of $1.24

Dividends 52

Dividends Equity Marketability 52

Mckinsey and Company

JUNE 7, 2022

Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey helps debunk five mistaken beliefs about RMNs.

Marketability 85

Marketability 85

Benzinga

MAY 31, 2023

Newave's +10,000 influencers on its talent roster turbocharges TMG's social commerce advertising business in both Indonesia and SEA. Founded in 2017, Newave has ridden the popularity of social media and social commerce in Indonesia advertising market. And how does one share familiarity with the audience?

Marketability 40

Marketability 40

Benzinga

OCTOBER 29, 2022

General Motors Corporation (NYSE: GM ) has decided to temporarily halt advertising on Twitter, Inc.’s The decision was taken to evaluate the new direction the social media platform is taking under the new leadership. ’s (NYSE: TWTR ) namesake platform following its acquisition by Elon Musk.

98

98

Value Scope

NOVEMBER 3, 2023

However, this has raised concerns among some users and advertisers, who worry that the platform will become more toxic and less welcoming. BB ignored consumer interest in cameras and social media integration and convenience. Additionally, the dropping of the Twitter brand name may have alienated some users and advertisers.

Business Valuation 130

Business Valuation Start-ups Market Capitalization Marketability 130

Benzinga

MAY 7, 2024

About AdTheorent: AdTheorent uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." per share in cash, or approximately $324 million.

Technology 40

Technology Marketability 40

Benzinga

OCTOBER 27, 2022

" What Happened: Musk made his remarks in a tweet late Thursday night, signaling that he had completed his $44 billion takeover of the social media company. The billionaire sent a message to Twitter’s advertisers on Thursday and said he purchased the platform to “try to help humanity.” the bird is freed.

98

98

Mckinsey and Company

JANUARY 25, 2022

Commerce media is transforming advertising by using data to close the transaction loop.

Marketability 97

Marketability 97

Benzinga

MAY 6, 2024

About AdTheorent: AdTheorent uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. per share in cash, or approximately $324 million. AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada.

Private Equity Firm 45

Private Equity Firm Technology Equity Marketability 45

Law 360 M&A

JANUARY 5, 2024

Healthcare data company IQVIA has abandoned its planned purchase of Propel Media after the Federal Trade Commission convinced a court to pause the deal over concerns about the cost of advertising that targets doctors and other healthcare professionals.

40

40

Peak Business Valuation

MARCH 11, 2023

The advertising industry helps clients promote products on various media platforms. Due to consumers spending more time at home, we have seen an increase in media consumption. As such, the demand for creative advertising services has risen. Not only that, but many clients view small advertising agencies as superior.

Business Valuation 52

Business Valuation Appraisal Fair Market Value Marketability 52

Benzinga

DECEMBER 28, 2022

The More Media acquisition extends TMG's social commerce and influencer advertising business reach beyond Thailand and Vietnam and into the booming Indonesia digital advertising sector. Jakarta, Indonesia, Dec. Jakarta, Indonesia, Dec.

Marketability 40

Marketability 40

Benzinga

MARCH 22, 2023

OTCQB: IWINF ) (CSE:IWIN) (FRA: 97X) acqui red Keta Media, LLC, dba Ketamine Media. Ketamine Media is an advertising company dedicated to raising awareness about the clinical use of ketamine. Irwin Naturals Inc.

Marketability 52

Marketability 52

Law 360 M&A

JULY 17, 2023

The Federal Trade Commission moved to block what it says is the world's largest health care data provider, IQVIA, from acquiring digital media company Propel Media, saying that the buy would have anti-competitive effects on the market for health care product advertising.

Marketability 40

Marketability 40

Business Wire M&A

MARCH 6, 2023

BUSINESS WIRE) - $DMS #digitaladvertising--Digital Media Solutions, Inc. home services marketplace from Customer Direct Group, along with the supporting media and technology assets of the ClickDealer int CLEARWATER, Fla.--(BUSINESS

Technology 40

Technology 40

Law 360 M&A

JANUARY 12, 2023

Meta Platforms asked a California federal judge on Wednesday to force advertisers accusing the company of monopolizing social media advertising to say when it first acquired the alleged monopoly.

40

40

Benzinga

MARCH 20, 2023

GOTHENBURG, Sweden, March 20, 2023 (GLOBE NEWSWIRE) -- Used by thousands of real estate brokerages around the world, Adfenix has long been known for its high-performing social media advertising campaigns and lead-generation capabilities.

Marketability 40

Marketability 40

Benchmark Report

NOVEMBER 4, 2022

Benchmark International is delighted to announce the acquisition of Glasgow-based Hydrogen by London-based PA Media. Established in 2016, award-winning Hydrogen is the largest social media agency in Scotland, specialising in social media management, B2B and B2C content creation, community management, paid advertising, research, and insights.

B2C 52

B2C B2B Technology Marketability 52

Benzinga

JULY 11, 2022

Thoughtful Media's social commerce-focused Multi-Platform Network ("MPN") in Thailand, Vietnam, Philippines and the US amplifies SoPa's loyalty offering. Thoughtful Media recorded revenues of US$5.8 SoPa sees significant cross-marketing and revenue generation synergies between Thoughtful Media and rest of SoPa ecosystem.

Technology 40

Technology Marketability 40

Benzinga

JULY 11, 2022

July 11, 2022 (GLOBE NEWSWIRE) -- Prodege, a cutting-edge marketing and consumer insights platform, announced today that it has acquired AdGate Media, a digital advertising company that connects users of popular websites and apps with premium brands. EL SEGUNDO, Calif., Full story available on Benzinga.com.

Marketability 40

Marketability 40

Value Scope

JANUARY 30, 2024

The price of sports’ rights have been on an exponential rise since streaming and on-demand allowed consumers to bypass or completely ignore advertisers in watching dramas and/or sitcoms. Sports are generally consumed in real-time, making it more valuable to advertisers in our streaming-happy society.

Start-ups 100

Start-ups 100

Value Scope

JANUARY 30, 2024

The price of sports’ rights have been on an exponential rise since streaming and on-demand allowed consumers to bypass or completely ignore advertisers in watching dramas and/or sitcoms. Sports are generally consumed in real-time, making it more valuable to advertisers in our streaming-happy society.

Start-ups 100

Start-ups 100

Benzinga

NOVEMBER 23, 2022

Amsterdam, 24 November 2022 – Today, Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content.

Marketability 40

Marketability 40

Benzinga

NOVEMBER 6, 2022

The new Twitter owner has been left with the unenviable task of wielding the axe to make the social media platform lean and mean – an essential prerequisite for thriving in an environment that is hostile to ad-dependent platforms. Twitter’s advertisers are pulling back. As things stand, Musk is facing an even graver threat.

Start-ups 98

Start-ups 98

Law 360 M&A

NOVEMBER 9, 2022

Britain's antitrust authority issued a roadmap on Wednesday setting out how Meta must sell Giphy, after finding that the $315 million acquisition by Facebook's owner of the online video services group harms competition for social media users and innovation in advertising.

40

40

Benzinga

APRIL 29, 2022

This post contains sponsored advertising content. As in-person events and corporate marketing budgets bounce back after being suspended during the COVID-19 pandemic, brand consultant Troika Media Group Inc. NASDAQ: TRKA ) reports that it is seeing more demand for its digital content, media expertise and data and analytics.

Marketability 52

Marketability 52

Benzinga

JULY 13, 2022

NEW YORK and ATLANTA, July 13, 2022 (GLOBE NEWSWIRE) -- One Equity Partners (OEP) and Cox Media Group (CMG) today announced that they have entered into a definitive agreement for OEP to purchase CoxReps and Gamut. CMG is an industry-leading media company with unparalleled TV and radio brands, award-winning content, and exceptional people.

Equity 40

Equity Private Equity Firm Technology Marketability 40

Benzinga

JUNE 15, 2022

The ANY App would allow Rezolve to transform traditional radio advertising by allowing direct communication between merchants and consumers' mobile devices. Advertisers can leverage all their marketing campaigns – print, digital and social media – by making them instantly interactive using mobile engagement tools provided by Rezolve.

Marketability 40

Marketability Technology 40

Benzinga

MAY 30, 2023

Below some examples of successful integration initiatives: Ad sales Over the last few years Azerion has built direct sales capabilities and expertise across various markets, working closely with advertisers and media agencies to maximise their results. Product development has been centralized. Full story available on Benzinga.com

Technology 40

Technology Marketability 40

Benzinga

OCTOBER 5, 2022

05, 2022 (GLOBE NEWSWIRE) -- Yes& continued to expand its integrated advertising and marketing services to clients by creating a branded content studio. Content has long been a strength for Yes&; now with the acquisition of EFX Media, an established Washington, D.C.-area Alexandria, VA, Oct.

Marketability 40

Marketability 40