Benchmark Report

NOVEMBER 2, 2022

The digital advertising sector is also often referred to as online marketing, Internet advertising, and web advertising. The market includes revenues gained by advertising activities conducted by organizations targeting consumers via Internet-enabled mobile devices and personal computers.

Marketability 52

Marketability Technology 52

Law 360 M&A

DECEMBER 7, 2022

A California federal judge on Tuesday denied a bid by Meta to dismiss a lawsuit by advertisers accusing the company of monopolizing online social media advertising, finding that the complaint's allegations of a "monopoly broth" of anticompetitive conduct are sufficient to move forward.

75

75

Machen McChesney

MARCH 7, 2023

Under tax law, businesses can generally deduct advertising and marketing expenses that help keep existing customers and bring in new ones. This valuable tax deduction can help businesses cut their taxes.

Marketability 90

Marketability 90

Law 360 M&A

FEBRUARY 10, 2023

European enforcers said Friday they have cleared a planned joint venture between Deutsche Telekom AG, Orange SA, Telefónica SA and Vodafone Group plc to provide targeted online digital advertising services, after finding the project does not raise competition concerns.

75

75

Rhythm Systems

AUGUST 29, 2023

Marketing and advertising agencies operate in a dynamic and competitive landscape, where creativity and innovation are essential for success. Fortunately, the Rhythm System has emerged as THE system to help marketing and advertising agencies navigate these hurdles and achieve sustainable growth.

Marketability 52

Marketability 52

NYT M&A

OCTOBER 27, 2022

The billionaire posted a note to advertisers saying he wanted the service to be “the most respected advertising platform.”.

Mergers & Acquisitions 67

Mergers & Acquisitions Marketability 67

Benzinga

OCTOBER 29, 2022

General Motors Corporation (NYSE: GM ) has decided to temporarily halt advertising on Twitter, Inc.’s ’s (NYSE: TWTR ) namesake platform following its acquisition by Elon Musk. The decision was taken to evaluate the new direction the social media platform is taking under the new leadership.

98

98

Benzinga

MAY 4, 2022

May 04, 2022 (GLOBE NEWSWIRE) -- Lamar Advertising Company (NASDAQ: LAMR ), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired Burkhart Advertising Inc. BATON ROUGE, La., in Indiana. Lamar purchased Burkhart. Full story available on Benzinga.com.

40

40

Benzinga

MARCH 1, 2024

NEW YORK, March 01, 2024 (GLOBE NEWSWIRE) -- (NASDAQ: CAUD ), a leading innovator of audience-based performance advertising and media, has signed a binding letter of intent to acquire BeOp, an award-winning, Europe-based MarTech and AdTech industry-leading innovator. BeOp brings to Collective Audience a cloud based modular platform.

Start-ups 45

Start-ups EBITDA Technology Marketability 45

Benzinga

DECEMBER 13, 2023

Summary Points: • Corporate Summary : Founded in 2010, TMG aims to be the premier digital advertising firm in SEA and offers creative strategy, content creation and production, media placements and targeted distribution, and performance analytics services.

Equity 84

Equity Marketability 84

Business Wire M&A

MAY 9, 2023

BUSINESS WIRE)--American Clinical Research Services Acquires Clinical Site Services and Patient Advertising Guru MONTCLAIR, Calif.--(BUSINESS

98

98

Benzinga

NOVEMBER 21, 2022

Amsterdam, 22 November 2022 – Today, Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement with users.

Marketability 40

Marketability Technology 40

Law 360 M&A

APRIL 4, 2023

slammed advertising plaintiffs in their high-stakes antitrust fight, arguing that the advertisers have repeatedly violated the California federal court's protective order by referring to off-limits material during witness depositions in an "utter waste of party and nonparty witness time." Meta Platforms Inc.

40

40

Benzinga

NOVEMBER 1, 2022

Advertising revenues increased 8% Y/Y to $1.22 billion, primarily due to higher political advertising revenues, continued pricing strength at the FOX Network, and. Fox Corp (NASDAQ: FOXA ) reported first-quarter FY23 revenue growth of 5% year-on-year to $3.19 billion, beating the consensus of $3.17

52

52

Benzinga

NOVEMBER 6, 2022

Twitter’s advertisers are pulling back. After firing Twitter’s top brass, including former CEO Parag Agrawal, Musk followed up with a mass layoff, which has earned him the ire of many. As things stand, Musk is facing an even graver threat. Twitter’s Wheels Coming Off? Full story available on Benzinga.com.

Start-ups 98

Start-ups 98

Benzinga

NOVEMBER 23, 2022

Amsterdam, 24 November 2022 – Today, Azerion has announced the acquisition of AdPlay, an Italian based digital advertising platform. Together, the companies will provide advertisers with access to even larger audiences in Italy through exciting new formats and content like digital out of home and first look at highly relevant sports content.

Marketability 40

Marketability 40

Benzinga

MARCH 31, 2022

NEW YORK, March 31, 2022 (GLOBE NEWSWIRE) -- Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo is the leader in attention, a key metric in experience-based advertising.

Marketability 40

Marketability 40

The Guardian M&A

MARCH 28, 2024

Media companies to combine publishing and advertising platforms to target gen Z and millennials The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for gen Z and millennial audiences”, the publishers have said.

Technology 103

Technology 103

NYT M&A

NOVEMBER 1, 2022

At least three Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.

Mergers & Acquisitions 98

Mergers & Acquisitions 98

NYT M&A

NOVEMBER 1, 2022

At least five Twitter executives have left in recent days, as one of the world’s largest ad companies said clients should pause spending on the social media platform.

Mergers & Acquisitions 98

Mergers & Acquisitions 98

Business Wire M&A

JANUARY 25, 2023

AUSTIN, Texas--(BUSINESS WIRE)--Grocery TV today announced its acquisition of Mediaworks Advertising Solutions, a digital out-of-home (DOOH) network with sanitizer dispensers located in supermarkets across the U.S.— including Schnucks, Cub, and Lunds & Byerlys. Terms of the deal were not disclosed.

40

40

Harvard Corporate Governance

APRIL 3, 2024

Today, however, corporations are taking public positions on a multitude of contested political and social issues—through advertisements, statements, and promotions—positions that are unrelated to their business operations. Corporations have long sought to promote their business interests through political engagement.

Marketability 226

Marketability 226

Benzinga

MAY 5, 2022

Pune, India, May 05, 2022 (GLOBE NEWSWIRE) -- The global mobile advertising market size was valued at USD 117.97 Rapid adoption of mobile campaigns and the integration of VR & AR with mobile advertising platform are expected to enhance industry progress. Mobile Advertising Market Size in 2021. billion in 2022. Report Scope.

Marketability 40

Marketability Technology 40

Mckinsey and Company

JULY 5, 2022

Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.

Marketability 88

Marketability 88

Appraisers Blog

FEBRUARY 9, 2024

“Unless………………they pay big for advertising on here?” The idea that AppraisersBlogs is paid by AMCs to advertise their services is completely false. We do not receive any financial compensation from AMCs for advertising on our site. As a result, we have no control over the advertisements that are displayed on our site.

Appraisal 92

Appraisal 92

Harvard Corporate Governance

SEPTEMBER 21, 2023

Such truth in advertising promotes fund integrity on behalf of fund investors. The Names Rule reflects a basic idea: A fund’s investment portfolio should match a fund’s advertised investment focus. I am pleased to support this rule adoption because it will help ensure that a fund’s portfolio matches a fund’s name.

186

186

Financial Times M&A

SEPTEMBER 21, 2023

Broadcaster’s chief criticises government for a lack of policies to stimulate growth

80

80

Financial Times M&A

OCTOBER 28, 2022

Carmaker cites ‘significant change’ as billionaire moves to make his mark on social media platform

98

98

Benzinga

APRIL 5, 2024

Digital Horizontal Poster, Sudbury, Ontario (Courtesy of Outdoor Exposure) SUDBURY, Ontario, April 05, 2024 (GLOBE NEWSWIRE) -- PATTISON Outdoor Advertising, a leader in the Canadian Out-of-Home advertising industry, has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario.

52

52

Mckinsey and Company

APRIL 5, 2024

Advertising leader Bonnie Wan shares her story of connection and courage—and offers a transformative practice that anyone can learn. Can a tool intended for creative work help you live life more fully?

76

76

Harvard Corporate Governance

OCTOBER 29, 2022

Today, the Commission is considering whether to adopt final rule amendments that update and modernize funds’ shareholder reports and make certain other updates regarding how funds advertise to investors. Shareholder reports are amongst the most important documents that fund investors receive.

186

186

Law 360 M&A

APRIL 18, 2023

Advertisers accusing Meta Platforms Inc. of monopolizing social media advertising asked a California federal judge to force compliance from Netflix with discovery requests regarding communications between the companies in support of the advertisers' allegations that the media giants made anti-competitive deals.

Compliance 75

Compliance 75

Appraisers Blog

FEBRUARY 9, 2024

Unless………………they pay big for advertising on here? So……follow them on Facebook. Put ANGRY signs on their crazy posts. Do something.

72

72

Harvard Corporate Governance

APRIL 16, 2022

The case arose from public statements that Twitter made about a product it offers to advertisers. Twitter has historically gathered user data and then shared that data with advertisers so that they may tailor ads to different users. In 2017, Twitter began allowing users to opt out of this data sharing. more…).

206

206

Law 360 M&A

MARCH 28, 2024

Department of Justice and Federal Trade Commission more time to complete their initial review of the retail giant's plan to boost its advertising business through the $2.3 Walmart is giving the U.S. billion purchase of smart television maker Vizio.

52

52

Value Scope

NOVEMBER 3, 2023

However, this has raised concerns among some users and advertisers, who worry that the platform will become more toxic and less welcoming. Additionally, the dropping of the Twitter brand name may have alienated some users and advertisers.

Business Valuation 130

Business Valuation Start-ups Market Capitalization Marketability 130

NYT M&A

NOVEMBER 28, 2022

Yahoo’s chief executive sees the deal as a long-term bet on digital advertising. The companies estimate that their ad partnership will generate $1 billion annually.

Mergers & Acquisitions 76

Mergers & Acquisitions Marketability 76