Marketplace Valuation: Beyond GMV to Real Value Creation
Equidam
JULY 3, 2025
As marketplaces increasingly dominate the venture landscape—with approximately 27 deals in H2 2024 versus just 25 in H1 2023 and dollar volume recovering to $81M in H2 vs $70M in H1 of 2024 —founders and investors desperately need better frameworks for determining what these businesses are truly worth.
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