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Invisible, yet Invaluable: Valuing Intangibles in the Birkenstock IPO!

Musings on Markets

A more tangible way to see why intangibles have become a hot topic of discussion is to look at the evolution of the top ten companies in the world, in market capitalization, over time: In 1980, IBM was the largest market cap company in the world, but eight of the top ten companies were oil or manufacturing companies.

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Just do it! Brand Name Lessons from Nike'sTroubles!

Musings on Markets

Download Birkenstock valuation at the time of IPO The pricing premium effect of brand name also becomes an effective device to strip companies that hold on to the delusion that their brand name values have value, long after they have lost their shine.

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