A Marketing Pitch for Corporate Criminal Law
Reynolds Holding
AUGUST 24, 2022
2] Yet many people, including most law students and even some law professors, don’t even know that corporate criminal law exists. We frame our discussion around the “marketing mix” – that is, the “4Ps” of product, price, place, and promotion, which have guided decades of marketing theory and practice. [9] 199, 232–34 (2021). [11]
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