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The Dividend Discount Model (DDM): The Black Sheep of Valuation?

Brian DeChesare

The DDM is more grounded because it’s based on the company’s actual distributions and potential future value. And it values the company today based on the present value of its dividends and that potential future value (either the stock price or the Equity Value via the Terminal Value calculation).

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Discounted-Cash-Flow-Analysis: Your Complete Guide with Examples

Valutico

The important figure there is r, which we’re using as the discount rate in this whole equation. But here, we use what interest we could get from an alternative investment in the market, called the Market Rate. This is the rate of return you’d get if you invested your money today instead. . You get: Year.