Sports Investment Banking: How to Win the Super Bowl and the World Cup in the Same Year
Brian DeChesare
DECEMBER 4, 2024
But this started changing in the 2010s and early 2020s as team values skyrocketed and billionaires, sovereign wealth funds , and sports private equity firms all jumped into the sector. For a long time, sports teams and franchises were not worth that much, so banks rarely put their “A-Teams” on these deals.
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