Business Enterprise Business Valuation Dividends Equity 
Chris Mercer
FEBRUARY 8, 2024
Many years ago, I wrote a column for the Business Valuation Review that the editor, Jay Fishman, FASA , called “Mercer’s Musings.” We must also comply with the ASA Business Valuation Standards and the Principles of Appraisal Practice and Code of Ethics of the American Society of Appraisers.
Chris Mercer
APRIL 7, 2023
” The International Valuation Glossary – Business Valuation (“the Glossary”) provides definitions of liquidity and marketability and their related discounts. Liquidity — the ability to quickly or readily convert an asset, business or investment to cash at minimal cost. XYZ Company (100% of equity).
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