Franchise Value: Post-COVID
GCF Value
SEPTEMBER 28, 2022
In basic terms, you value a company with two variables, (1) cash flow to the owner (dividends to the investor), and (2) a required rate of return based on the risk of that investment. 2020 = 2.94 (64 comps). 2021 = 3.01 (8 comps). Our response is not so simple, but let me try to explain: Steve Mize, ASA.
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