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How to Benchmark Your TAM and Build Investor Confidence in Your Market Size

Equidam

This involves specifying firmographics (for B2B), demographics, geographic boundaries, and behavioral traits. Gartner, Forrester), SEC filings of public SaaS comps, User surveys, Pilot program data Epidemiological data, Clinical trial databases (e.g., Overly optimistic adoption rates without justification are a red flag.