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Why Are Acquiring Companies So Reluctant to Amortize Purchased Goodwill?

Reynolds Holding

The fees earned by the banks, lawyers, accountants, and PR advisers acting for acquirer and target are striking. An analysis by Harford and Li (2007) found that “even in mergers where bidding shareholders are worse off [as a result of an acquisition], bidding CEOs are better off three quarters of the time.” [15] 11] Hoogervorst, H.