article thumbnail

The Role of Financial Projections in Business Valuation

Equilest

Market-Based Valuation Market-based valuation methods determine the value of a business by comparing it to similar companies in the market. The Comparable Company Analysis (CCA) compares key financial ratios and multiples, such as price-to-earnings (P/E) ratio or enterprise value-to-sales (EV/S) ratio, of similar publicly traded companies.