Remove Definition Remove Market Risk Remove Terminal Value
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9 Startup Valuation Methods: 5 to Use, 4 to Avoid

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Valuation as a Process, Not Just a Number A common misconception is that startup valuation aims to pinpoint a single, definitive “right” number representing the company’s price. This incorporates the risk-free rate, a market risk premium specific to the company’s country, and Beta ($beta$).

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Startup Valuation: The Ultimate Guide

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10] , [23] , [2] Discount Rate: The rate used to discount future cash flows is typically the cost of equity, calculated via the Capital Asset Pricing Model (CAPM): Cost of Equity = Risk-Free Rate + Beta * Market Risk Premium. [23] to 2.5% [23] , [2] ) to ensure mathematical validity. [2]

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Startup Valuation: The Ultimate Guide for Founders

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6] The valuation represents the market’s expectation of future performance, growth, and eventual returns. [1] 1] [4] It’s an exercise in assessing potential [6] , requiring investors to place bets on a future that is, by definition, uncertain. [14] This premium rises when perceived market risk increases. [27]