Business Valuation Market Risk Weighted Average Cost of Capital 
Andrew Stolz
AUGUST 5, 2020
Beta is a multiple used to adjust up (Beta > 1) the equity risk premium if a stock is expected to be riskier than the market, and down (Beta < 1) if the stock is lower risk than the market. What Impacts the Capital Asset Pricing Model? These risks can be reduced through the diversification of a portfolio.
Equidam
APRIL 22, 2025
Discount Rates / Risk Premiums: The discount rate used in DCF analysis (often the WACC) incorporates elements sensitive to market conditions. [21] 21] [22] [24] [27] The cost of equity component includes the market risk premium the excess return investors expect for investing in the broader market over a risk-free rate.
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