Remove Book Value Remove Debt Financing Remove Enterprise Value Remove Marketability
article thumbnail

How to Value a Website or Internet Business in 2022

FE International

The traffic valuation method can be useful for devising a value for a non-monetized site (e.g. software or SaaS businesses) to drive revenue, will be valued significantly below fair market price using the traffic valuation method. At the time of writing, Facebook’s enterprise value is $527 billion.