Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.
In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. You will walk away with a better understanding of:
- Pros and cons of contact and company intent data
- How to decide which type of intent data is best for you
- Ways to use intent data to reach active buyers quickly
- How company intent data can improve ABM outcomes
- Best practices for leveraging contact and company intent data
In addition, you’ll learn the questions to ask to determine exactly what type of intent data vendors are offering (It can be more confusing than you think!) and get a practical roadmap for effectively leveraging intent data once you receive it.
Whether you're new to intent data or want to get more from the services you’re already using, this webinar will deliver valuable insights. Don’t miss this must-attend session.
May 10, 2023 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT