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To determine EBITDA, you can start with a company’s net profit or its operating profit (EBIT). While the nuances differentiating EBITDA and adjusted EBITDA might appear subtle, they play a critical role in financial evaluations, particularly during M&A due diligence or when assessing companies with unusual financial events.
That is, were the companies in those transactions valued as a multiple of EBIT , EBITDA , revenue, or some other parameter? If you figure out what the key valuation parameter is, you can examine at what multiples of those parameters the comparable companies were valued. How to Value an Advertising Business.
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