Z. Christopher Mercer, FASA, CFA, ABAR will be presenting a Business Valuation Institute UK webinar on Wednesday, January 24, 2024. Chris will speak on “Redefining Valuation: Exploring the Integrated Theory.” His session will cover the Integrated Theory of Business Valuation, providing participants with a comprehensive understanding of essential valuation concepts.
Chris Mercer is the Chairman of Mercer Capital. He began his valuation career in the late 1970s and has testified in five statutory fair value trials in New York. He has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues.
Chris co-authored Business Valuation: An Integrated Theory, 3rd Edition (Wiley Finance, 2020) with Travis W. Harms, CFA, CPA/ABV. He is also the author of the well-referenced book Buy-Sell Agreements for Closely Held and Family Business Owners (Peabody Publishing LP, 2010), among other books.
