Z. Christopher Mercer, FASA, CFA, ABAR will be speaking in person at the National Association of Certified Valuators and Analysts’ 2022 Business Valuation & Financial Litigation Hybrid & Virtual Super Conference in Fort Lauderdale, Florida on December 16th, 2022.
Chris’s session is titled “A Potpourri of Things You Can Do with the Integrated Theory of Business Valuation: Valuation Is All About Expected Cash Flow, Risk, and Growth.” He will cover the basics of business valuation, important discount rate relationships (the income approach), public market relationships (the market approach), and the levels of value and key valuation discounts/premiums in terms of expected cash flow, risk, and growth.
Chris Mercer is the Chairman of Mercer Capital. He began his valuation career in the late 1970s. He has prepared, overseen, or contributed to hundreds of valuations for purposes related to tax, ESOPs, buy-sell agreements, and litigation, among others. In addition, he has served on the boards of directors of several private companies and one public company. He enjoys working with business owners to address ownership transition issues.
Chris co-authored Business Valuation: An Integrated Theory, 3rd Edition (Wiley Finance, 2020) with Travis W. Harms, CFA, CPA/ABV. He is also the author of the well-referenced book Buy-Sell Agreements for Closely Held and Family Business Owners (Peabody Publishing LP, 2010) among other books.
