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Is Hyundai’s Parallel Strategy a Potent Value Play?

Andrew Stolz

Hyundai has fallen from one of the most profitable carmakers to below-average profitability in 2020. Mainly from fierce price competition, higher labor costs and the recent chip shortage. If it can maintain a 6-7% EBIT margin it changes the market’s assessment of the company. The liabilities-to-assets ratio stood at 64% in 2020.

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