Boss of takeover target Direct Line wants time to turn around insurer
The Guardian M&A
DECEMBER 1, 2024
New management at struggling firm, which rejected £3.3bn bid from Aviva, ‘making excellent progress’, says CEO The Direct Line chief executive, Adam Winslow, has appealed to shareholders to give his team more time to turn around the struggling insurer, faced with an unsolicited £3.3bn offer from Aviva , while its bigger rival is trying hard to drum up support from investors for the takeover.
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