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How to Value a Paint Business

How to Value a Paint Business

Painting businesses primarily paint and coat interior walls for residential and non-residential buildings. Painters may also paint the exterior walls of buildings. In recent years, the painting industry has seen healthy profit growth. According to IBIS World, the industry generates over $650 million in profit each year. Moving forward, we can expect healthy revenue growth and steady profit margins. As such, now may be a great time to buy, expand, or sell a paint business. However, the painting industry is extremely fragmented and competitive. By learning how to value a paint business, you can understand how to establish a successful business. 

The best way to learn how to value a paint business is to receive a business valuation. During a business valuation, a valuation expert will identify the strengths and weaknesses of your paint business. Additionally, business appraisers will calculate the fair market value of a paint business. With this information, you can take the next steps to increase the value of a paint business

Peak Business Valuation is a professional business appraiser. At Peak, we value paint businesses across the nation. We are happy to provide you with a business valuation for a paint business. We can also answer any questions you may have on how to value a paint business. Schedule a free consultation with Peak Business Valuation below to get started! 

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How to Value a Paint Business

When determining how to value a paint business, business appraisers may utilize a variety of valuation approaches. Most often, Peak Business Valuation uses the market approach and/or the income approach to value a paint business. Both are effective valuation methods, however, each one uses a different basis of valuation. A business appraiser will determine the best approach during a business valuation. This may include using a combination of valuation approaches to value a paint business. 

Valuing a Paint Business Using the Market Approach

The market approach is one of the most common business valuation methods. This approach is similar to the real estate appraisal process. When valuing a property, real estate appraisers look at similar homes that were recently sold in the area. This helps them accurately determine the fair market value of the property. Similarly, business appraisers consider similar businesses that recently sold when using the market approach to value a paint business. If the business is privately owned, the business appraiser refers to private transaction databases. 

Multiples for a Paint Business

When working with the market approach, business appraisers utilize valuation multiples. These are financial ratios that measure the value of a paint business in relation to various metrics. These metrics often include cash flow, earnings, or sales. To find the valuation multiples for a paint business, valuation experts apply the proper NAICS or SIC code. In the following section, we discuss SDE, EBITDA, and REV multiples for a paint business. 

SDE (Seller’s Discretionary Earnings) Multiples for a Paint Business
  • The SDE multiple measures the value of a paint business in relation to its seller’s discretionary earnings. This multiple is common when performing a small paint business valuation. 
EBITDA Multiples for a Paint Business
  • EBITDA multiples represent a paint business’s earnings before interest, taxes, depreciation, and amortization. This indicates the return on investment (ROI) a paint business can expect. 
REVENUE or SALES Multiples for a Paint Business
  • The REVENUE or SALES multiple measures the total amount of revenue or sales a paint business generates. 

To learn more on how to value a paint business using the market approach, see Valuation Multiples for a Paint Business.

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Valuing a Paint Business Using the Income Approach

The income approach is another common valuation method. When using the income approach, valuation experts consider the cash flow potential of a paint business. Additionally, the income approach assesses the risks associated with buying, expanding, or selling a paint business. Below, we discuss a few common risks in the paint industry.

    • Key Personnel: Painting can be tedious and physically demanding work. As such, it is important to hire skilled and able painters. 
    • Location: The location of a paint business plays an important role in its value. It is best for paint businesses to locate near key markets such as residential building zones. 
    • Financial Performance: Revenue and profit can fluctuate in the paint industry. It is important to prepare by having strong financial planning and budgeting skills. 
    • Competition: The paint industry is extremely fragmented. To succeed, operators need to build a strong reputation and differentiate themselves from local competitors.

Methods to Value a Paint Business Using the Income Approach

There are several ways to utilize the income approach when valuing a paint business. The capitalization of cash flow method and the discounted cash flow method are the most common income approaches. Below, we discuss how to value a paint business using the capitalization of cash flow method and/or the discounted cash flow method. 

Capitalization of Cash Flow Method

The capitalization of cash flow method is best for painting businesses with long and stable histories. When using the capitalization of cash flow method, business appraisers determine an appropriate amount of cash flow for a certain period of time. The cash flow is then divided by a capitalization or cap rate. This indicates the rate of return investors can expect from a paint business. Additionally, the capitalization of cash flow method considers the risks of a paint business. We discuss a few common risks above. 

Discounted Cash Flow Method

The discounted cash flow method is ideal for painting businesses with robust financial histories and reliable forecasts. When using this income approach, business appraisers project future cash flows over a 3-5-year period. Then, the analyst applies a discount rate rather than a cap rate. This process determines the value of a paint business by taking the time value of money into account. Please note that the discounted cash flow method relies on future cash flow estimates and as such, it is less commonly relied on. 

Summary

If you are looking to buy, grow, or sell a paint business, it is helpful to learn how to value a paint business. There are several valuation approaches to consider when valuing a paint business. To know which approach is best for your paint business, obtain a business valuation. As part of a business valuation, you will also learn the fair market value of a paint business. In addition, a valuation expert can highlight the risks and opportunities of your paint business to help you succeed. 

Peak Business Valuation is happy to help! At Peak, we work with paint businesses on a regular basis. As such, we can provide you with a business valuation for a paint business. Peak Business Valuation can also answer any questions about the value of a paint business. Start now by scheduling a free consultation with Peak below! 

For more information see also Valuing a Painting Business, Valuation Multiples for a Painting Business, and Value Drivers for a Painting Business.

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