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Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs

Mckinsey and Company

Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook. But shifting market dynamics could turn different groups of vendors into new winners or losers.

B2B 107
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Next-gen B2B sales: How three game changers grabbed the opportunity

Mckinsey and Company

Successful B2B companies use various tactics to get ahead in sales—here’s how three players did it.

B2B 122
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The multiplier effect: How B2B winners grow

Mckinsey and Company

Our latest global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than 10 percent annually, even in uncertain economic times.

B2B 100
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What separates B2B GTM outperformers in tech and telecom

Mckinsey and Company

Our latest global B2B Pulse GTM survey of the tech and telecom sector shows how some outperforming companies are optimizing sales tactics to gain significant market share despite economic uncertainty.

B2B 69
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Building next-generation B2B sales capabilities

Mckinsey and Company

The pandemic has converted B2B buyers to e-commerce in a big way. B2B sellers need new capabilities to meet their new expectations.

B2B 106
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AI-powered marketing and sales reach new heights with generative AI

Mckinsey and Company

AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think about customer experience, productivity, and growth.

B2C 145
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Future of B2B sales: The big reframe

Mckinsey and Company

The new era of B2B sales is upon us and sales leaders are quickly making moves to adapt. We spoke with 50 global leaders to learn their game plan—and this is what we heard.

B2B 77