The Imperative of Soft Skills for Rising Business Valuers

Spotlighting key critical development opportunities offered by ASA’s upcoming 2024 Business Valuation – Professional Development Growth Conference.

By William Johnston, ASA, BV-IA, CEO – Empire Valuation Consultants

In the business valuation, technical prowess is undeniably critical. However, the significance of soft skills cannot be overstated, particularly for entry to mid-level professionals seeking to carve out their niche in this profession. Beyond crunching the numbers, the ability to effectively communicate, build relationships, and navigate other complexities is becoming increasingly indispensable. That is why we created this conference – to help valuation professionals develop the other skills needed for a rewarding career.

Topics to be covered include:

• Selling Valuation Services Using Visual Models
• Important Issues for the Next Generation of Valuers
• Business Development
• Wear the Shoes…and Other Lessons I Have Learned as a Successful Valuation Professional

Looking to Improve in These Critical Areas?

If so, please register for ASA’s 2024 Beyond Valuation – Professional Development and Growth Conference, held virtually May 29 from 1:00-5:15 pm ET. Event offers up to 4.5 hours of ASA CE and CPE credit. Register online or by calling (800) 272-8258.

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About the Conference Chair

William Johnston, ASA, is CEO and a Senior Managing Director of Empire Valuation Consultants, where he has worked since 1994. He is an Accredited Senior Appraiser (ASA) of the American Society of Appraisers, and one of the first recipients of the American Society of Appraiser’s intangible asset designation. Bill has over 29 years of experience in business and intangible asset valuations. He has managed and prepared numerous valuations for financial reporting purposes, including purchase price allocation, goodwill impairment testing and cheap stock (ASC 718/409a). He is also an active ASA member volunteer leader, most notably serving as a member of the Board of Governors, Chair of the Business Valuation Committee, President of the New York City Chapter and as chair of the annual New York City Fair Value Conference. Lastly, Bill is the present chair of the 2024 Business Valuation – Professional Development Growth Conference.